On June 18, 2018, Panini announced that they had reached an agreement to sign Trae Young, a projected Top-10 pick in this week’s NBA Draft, to an exclusive autograph trading card memorabilia deal. See the official press release from Panini America below.
Panini America, the world’s largest sports and entertainment collectibles company, and the exclusive trading card and collectible sticker partner of the National Basketball Association (NBA) and National Basketball Players Association (NBPA), announced today that it has reached an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, the former University of Oklahoma standout and projected top-10 pick in this week’s 2018 NBA Draft.
Young, who led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a spectacular freshman season with the Sooners, will be a featured attraction in all of Panini America’s 2018-19 collegiate and NBA trading card products, beginning with 2018 Contenders Draft Picks Basketball in late August and 2018-19 NBA Hoops Basketball in late October. Young’s Rookie Cards and autograph cards will be available exclusively in licensed Panini America products; Young also will appear in NBA Dunk, the company’s digital trading card app. But Young’s first officially licensed NBA Rookie Card will be available on Thursday night just minutes after he is selected through the Panini Instant on-demand trading card platform.
In addition, Young’s autographed memorabilia will be available exclusively through Panini Authentic, Panini America’s memorabilia division that also includes exclusive athletes such as Kobe Bryant, Kevin Durant, Kyrie Irving, Leonard Fournette, Saquon Barkley, Andrew Luck and more.
“We’re excited to welcome Trae Young as the newest exclusive member of the Panini America family,” said Panini America CEO Mark Warsop. “Trae is one of the most exciting young players in all of basketball and he will absolutely be a major driver for our NBA trading card products for all of 2018-19 and beyond. We’ll work closely with him to deliver trading card and memorabilia offerings that appeal to fans and collectors in a major way.”
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